Roots

    Roots Growth for Northpoint residents

    Real estate wealth, made easier for renters.

    Learn how money works, earn rewards as you go, and use that progress to build toward real estate.

    Program availability, membership terms, and eligibility are provided by Roots at enrollment. Already enrolled? Sign in.

    Roots Growth rewards and learning experience

    How Roots Growth works

    Learn. Earn. Grow.

    Roots Growth turns short learning experiences into rewards, credit tools, and a potential pathway toward real-estate investing.

    Learn how money actually works

    Complete short, practical learning challenges about budgeting, credit, and investing.

    Every time you learn, you earn

    Earn Investable Rewards™ that can be directed toward real assets, including real-estate investing through Roots, subject to program terms.

    Turn progress into long-term growth

    Eligible rent reporting and credit tools can help your on-time payments contribute to your credit history.

    What makes it different

    Rewards with a path beyond retail points.

    01

    Build practical money skills

    02

    Earn Investable Rewards™

    03

    Use rent reporting and credit tools

    A Roots Growth member story

    Anne-Marie rented a Roots home. Then she bought her own.

    After renting with Roots since 2021, she turned lessons, on-time rent, rewards, and steady saving into a path to homeownership.

    The outcome

    Thousands saved. A $1,000 closing credit. A home of her own.

    1. Step 1

      Joined and learned

      Anne-Marie joined Roots Growth when she moved into her Roots home in 2021. She completed short lessons and paid rent on time while earning rewards and building credit.

    2. Step 2

      Built her savings

      She used the free courses to make a budget, accelerate her savings, and invest the rewards she earned through the program.

    3. Step 3

      Put it toward a home

      She built up thousands in savings toward her down payment and received a $1,000 closing credit through a Roots mortgage partner.

    4. Step 4

      Became a homeowner

      When she was ready to buy, she left her Roots home with no lease-break penalty and used what she had built toward her new place.

    You already have access to the same tools.

    Start earning, learning, and building at your own pace—at no cost to you.

    Start Your Free Account

    Anne-Marie’s story reflects her individual experience. Rewards, credit-building tools, partner credits, and lease terms are subject to program and eligibility requirements. Individual outcomes vary.

    Explore the current Roots Growth program.

    Roots provides current program details, membership terms, and enrollment steps.

    Sign Up Here For Free

    Roots Growth is provided by Roots. Northpoint is the housing provider. Program, investment, and eligibility terms apply. Investing involves risk, including possible loss of principal.

    Review Roots terms and disclosures